Nathaniel Cars Rugby World Cup Campaign

Here are some of the marketing materials used during the Nathaniel Cars Rugby World Cup campaign. UGD used the old Oggi Oggi Oggi theme to market Nathaniel’s 0% finance promotion, using the 0% as an alternative to Oi! Oi! Oi!

The campaign was visually striking and caught a lot of attention around the local area, you may have seen the wrapped Warrior L200 yourself. The whole Nathaniel forecourt carried the theme too and was a great success. Almost like the Welsh Rugby team’s efforts in New Zealand.